Wednesday 28 September 2016

My Chosen artist - Wiz Khalifa

Bio
Cameron Jibril Thomaz
(born September 8, 1987), better known by his stage name Wiz Khalifa. His parents served in military, therefore he had to move several times. Khalifa lived in Germany, the United Kingdom, and Japan before settling in Pittsburgh where he attended Taylor Allderdice High School. His stage name is derived from Khalifa, an Arabic word meaning "successor", and wisdom, which was shortened to Wiz when Khalifa was a young boy. Also his grandfather was Muslim, and he gave the wisdom name for him. Therefore, his stage name’s meaning is Wisdom successor.

His image
His image is is really important. He is covered in tattoos, he smokes weed all the time, he really likes Bombay gin and he tries to keep himself to his image as strictly as possible. He did a large range of collaborations with YG, TY Dolla, Snoop Dogg, Miley Cyrus, Juicy J, Ludacris.
Working with Snoop Dogg was a major influence on him as an artist and as a person as well, because Snoop is a big marijuana smoker as well, and they created several songs that were very successful, such as “Young wild and free” that has 291 million views on YouTube. Wiz and Snoop have also made a film called Max and Devin go to high school, which helped them to boost up the sales and the number of audience for the album they have made together. 


His image always remained the same in terms of what he does and what he likes, however his look has changed a lot throughout the years. He had his natural hair, afros with blond highlights, purple dreadlocks, blond dreadlocks, this is because he tries to sync his music and the changes in his style with his look. 

At the same time, whilst being represented as a gangster, with a joint in his hand all the time, who is covered in tattoos, with a lot of girls in the video clip, he also has a son From his EX wife Amber Rose. Wiz still loves and respects Amber and mentioned it in many interviews, that just because they broke up it does not mean he needs to forget about her. Also there are a lot of Snaphat videos that the media has promoted where we can see him playing with his son where we can see a different side of Wiz Khalifa.

Record labels
He signed to Warner Bros in 2007, then he moved to Atlantic Records in 2010. At the same time he was building his own empire in 2008 and he found his own record label Taylor Gang records.
This takes a big part of his life, this is because Taylor Gang is all his friends that he had from Taylor Allderdice High School, and ever since then they are still together and working on their project. He said it is “My movement that we started in high school, it is a lifestyle, a way of living”. This shows what Wiz Khalifa is really about. Also this is a major importance in his life, because he said he loved shoes however he could not afford Jordan’s or Nike shoes therefore he was wearing Chucks, (cheap version of Converse shoes) and all his friends were wearing it too, therefore they named themselves the Taylor Gang.

Khalifa Kush
He has his own branded weed that he distributes through medical marijuana shops. Khalifa Kush is a hybrid marijuana specifically planted for him that does not make u lazy but increases your creativity. 

This creates a new way of advertising his music, or his music advertising his Weed, which is a great synergetic way of working through different platforms. He has songs about it, he gives it away to fans, he shows it in video clips, which makes him brave in a way, because in some states it is illegal to smoke marijuana. 

On an interview on Heart Radio he admitted that he has been in jail 23 time s just because of Weed, but he will not stop, because he is who he is and he does not want to fool his fans by pretending that he does not smoke weed in public.
 

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